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Understand why
videos go viral.

Find the hook. Use the format for your own topic.

Saved analyses are free to reopen.

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Inside a breakdownFeatured breakdown
Thumbnail for MrBeast: Survive 30 Days On An Island With Your Ex, Win $250,000
Survive 30 Days On An Island With Your Ex, Win $250,000YouTube · MrBeast
Opening hook

“Ashley, these are your six ex-boyfriends.”

Why it works

An unexpected reunion creates instant tension. A $250,000 prize gives viewers a reason to watch who stays and who can be trusted.

Make it yours

Reveal a surprising setup, set a clear goal, and build toward an uncertain outcome.

Featured video · Opening breakdown
One reference. Your own idea.

Go from “why did this work?”
to “I can film this.”

A useful breakdown gives you a starting point for the next video—not just a long report.

01 / FIND

Bring a video you love.

Paste your own link, or find a proven reference in the Viral Library. Look for a format that fits what you want to create.

Browse references ↗
02 / UNDERSTAND

See the hook behind it.

Unpack the opening, the technique, and why it holds attention. Get practical steps to apply the idea to your content.

Break down a video ↗
03 / MAKE

Put your topic in.

Use the format as a starting point. Choose your topic in Analyze and build a script with your own angle and payoff.

Create in Analyze ↗
Keep the structure. Bring your story.

The same hook can
start a different video.

A budget challenge can become a workout, a food hunt, or a business experiment. Learn the pattern, then make something your audience cares about.

Build your version in Analyze ↗
Find a reference. Adapt it. Come back for your next idea.
Try the format · free example
“Can I make a home workout work with just $10?”
The pattern: a small budget + your goal + a result to reveal.
Show the challenge, the attempt, and what actually happened.

A simple template preview, not a generated video analysis. No tokens used.

Start free. Keep creating.

Pay for the ideas you use.

Every account gets the same tools. Start with 1,000 tokens, then top up when you need more.

Hook breakdown: 50 tokens  ·  New analysis: 100 tokens
Reopening a previously charged breakdown is free.
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Before you start

A few quick answers.

What do I get from a breakdown?

The hook, the technique behind it, an explanation of why it works, and a reusable format with steps you can try. Analyze also helps you improve your approach and build a script around your own topic.

Can I bring my own video link?

Yes. Paste a YouTube, Instagram or TikTok link. Results depend on accessible video details, captions and media. Private, deleted or restricted videos may not be available.

Will I pay again to open the same breakdown?

No. Reopening a breakdown or analysis already charged to your account does not deduct tokens again. A library hook breakdown that is not ready is not charged.

Do I need a subscription?

No. You can start free and buy one-time token packs. Yearly is optional and provides 48,000 tokens after each successful annual payment. It is not unlimited.

Make your next scroll useful.

Start with one video. Leave with a format to try.

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